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August 24, 2007

Nick Rail Music, Redlands

Music Store Takes Me By Surprise


I've been looking for some time for an instrument stand which would accommodate all of the instruments I play. I've avoided local music stores, because my previous experiences with many in this area have shown them to be limited in the items that I want and need. So, I've done my shopping for musical instruments and related accessories online.

However, this particular search wasn't going very well, even after contacting various manufacturers to find what is—admittedly—a odd product: a sax stand that also accepts a peg for my oboe. Clarinet pegs won't work, because the bore on the oboe is is conical and more narrow. Finally, though, I was able to narrow it down to two brands of stands that might work, maybe even a third with some jerry-rigging. But to be sure, I needed to have the stand in my hands.

Now, mind you, I had no intention of buying the stand from a retail store, paying full retail for something I knew I could get cheaper online. I just need to know 1) if each stand would accept an oboe peg and 2) if not, if a clarinet peg would work with an oboe.

Nick Rail Music in Redlands was the only store in the area (so I found after some phone calls) that had all three models in stock. That was surprising to me, since I knew the store wasn't very big and would likely have a narrow selection in any product category. I wasted no time in getting over there ( it's about 15 minutes from me).

It's obvious when you walk in that the store caters to school band and orchestral needs, with such instruments ringing the the sales floor. No, they haven't forgotten rhythm instruments, but those items aren't crowding the store to the exclusion of the other.

That helped in another way: I was actually able to walk around the store and find things I needed (or really, really wanted!) without feeling penned in. While doing so, I saw that my initial misgivings were unfounded. The selection of accessories—at least in the areas I was interested in—was quite good.

I found a soprano sax swab I needed and browsed five timpani method books. There doesn't seem to be such a thing as a case that will hold both a clarinet and an oboe, but I found a trombone mute bag that looks like it will hold both instrument cases and leave extra room for other accessories. An electronic upright bass in the corner caught my attention, as did a nice selection of conducting batons.

Students are a big part of the store's business. Several came in to purchase accessories while I was there; several more were involved in lessons; and a pile of local school band instruments was waiting for return.

Chris and Dave were both helpful in answering my questions and finding what I was looking for, even though they were at various times helping other customers. And they let me know that if they didn't have something I wanted, it would be easy to order it from a very large catalog—with prices discounted to put them nearly on par with what I'd find online (with shipping).

Oh, and that instrument stand? I ended up buying two of them.

More Info

Nick Rail Music

August 1, 2007

7 Dollar Secrets

Why $7 is the New $197


The biggest thing to hit the Internet Marketing lately is a product that defies the trend to make your products more and more expensive. $7 Secrets has turned IM on its head and threatens to turn the attention from so-called "gurus" to the common man.

In fact, what Jon Leger (the author of $7 Secrets) has done is redefine "IM" as "Information Marketing." Throughout the 33 pages of this e-book/report, Jon provides compelling reasons for developing your own information product and demonstrates the ease with which it can be done. Beyond that, though, he shows the methods he used to market his own product and earn over $3,000 in just one week.

Key to his success was pricing the product right. As the report suggests that price was $7, although it's certainly not required to use that price. Jon also shows how a product priced at such a low cost can actually be the first step in developing future income streams from the customers who buy your products—and can attract other marketers who will refer your products to their customer base.

The most important part of this report is the link inside to the scripts that Jon uses to handle everything: from order to fulfillment, from affiliate payment to list building, the scripts are the backbone of the $7 Secrets process. And they're free! You upload them to your web server, make a few settings modifications, change the templates to describe your products, and you are soon in business with an easy-to-maintain system for selling your own information products.

My personal experience is that, after seeing the sales letter for $7 Secrets, I immediately purchased the report. Jon's right: the price makes it an easy impulse buy. The report was an easy read, taking just about a half-hour of my time to read and re-read it. I took some time to digest the ideas he put forth, but soon I was implementing them and using the scripts to sell my own information products.

I've not been as successful as Jon, but that's because he started with a list and I started from scratch. Still, I've put more money in my pocket than I expected and have begun building my list. And I credit the ideas found in $7 Secrets for that success.

More Info

$7 Secrets report and scripts
Make $7 Secrets Do More!

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